Tom Kerridge, the celebrity chef, has agreed to lead an industry-wide campaign to cut VAT for hospitality down to 10%. In the UK, you pay one of the highest VAT rates in Europe. 20% extra in VAT for your pint, meal out or stay away. In France, Spain and Italy, it’s 10%. In Germany? 7%.

For all of those who depend on the stability and success of our pubs, this campaign is for everyone affected, from farmers right through to the customers, and all participants in between.

The campaign is set to launch to consumers on the 1st of July but the petition, which seeks to get 1m signatures, is already live and has, at the time of writing, 60k signatures.

We, at Warminster Maltings, will be supporting this campaign and urging you to quickly do the same.

Let’s all do our bit to protect hospitality and the communities it serves.